Plazamedia buys online & mobile Bundesliga rights for Brazil

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Germany's largest sport television producer is thus set to bring Marcelinho, Ailton, Zé Roberto, Lucio and other star athletes directly to the PCs and mobile handsets of many Brazilian fans. Plazamedia will licenses the Bundesliga rights to Terra Networks, one of the Brazil’s market leaders for broadband internet access in Brazil, and will also provide finished media products. General Manager Florian Nowosad, 'Connecting the licensing with production results is a very attractive model for commercialization in international markets.' Aside from Brazil, other countries are now also expressing interest in images from the Bundesliga for the internet and mobile communication devices.