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Orange in mobile content deals
England - 05 October, 2004
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The mobile communications network provider signed a three-year partnership deals with Premier League clubs Bolton Wanderers and Blackburn Rovers. According to the deal, the clubs supporters will be offered exclusive club-related mobile phone content including match highlights on video and post-match player interviews; pre-and-post-match analysis, including match images; and live match commentary for Wap users. Orange will also be included in advertising in match-day programmes, perimeter boards at stadiums, video screen, leafleting, clubs mailings and online banner ads on clubs websites. Orange has recently also concluded similar deals with PL club Manchester City, while it also has an existing partnership with PL club Tottenham Hotspur, as well as several French Ligue 1 clubs.
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