Volkswagen partner with MLS

Major League Soccer (MLS) and Volkswagen announced a partnership that makes Volkswagen the official automotive partner of the MLS. The partnership delivers MLS league and collective team marks and logos and marketing assets at league events such as the Pepsi MLS All-Star Game and MLS Cup, Major League Soccer's championship game.

"We're excited to partner with Volkswagen, a global brand with tradition in Football, Fútbol and Soccer," said Doug Quinn, president of Soccer United Marketing (SUM) - the MLS marketing arm. "With Volkswagen's roots already embedded in the sport, this is a partnership that makes sense at both the club and league level."

As an official partner of MLS, Volkswagen will receive rights in the United States which deliver value across live in-stadium and national television audiences. The agreement includes player appearances, intellectual property, in-stadium exposure - including Volkswagen fieldboards to be displayed at MLS special events and for all MLS games broadcast nationally on ESPN, Univision and Fox Soccer Channel -- and on-site activation at select MLS games. Volkswagen will also be a sponsor of MLS grassroots initiatives including MLS Futbolito and Verano MLS.

Source: euFootball.BIZ © Copyright 2006 - All rights reserved.