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Bundesliga central marketing does domestic cup deals
Germany - 28 April, 2008
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A three-year, EUR 50 million deal had landed German domestic cup football rights for three broadcasters.
ARD, ZDF, which are public-service broadcasters, joined pay-TV Premiere in landing the deals. The agreement was signed off on by the 36 first- and second- division Bundesliga clubs through a central marketing system.
In Germany, Bundesliga clubs agree to TV deals in a central forum and divvy the revenues among the clubs. There is, however, an antitrust investigation that alleges collusion to drive up the rights rates. Antitrust agency official Ralph Langhoff said the central marketing system in place was essentially the same as price control.
Bundesliga chief executive Christian Seifert has believes the antitrust investigation will lead to no action by the agency.
ARD, ZDF, which are public-service broadcasters, joined pay-TV Premiere in landing the deals. The agreement was signed off on by the 36 first- and second- division Bundesliga clubs through a central marketing system.
In Germany, Bundesliga clubs agree to TV deals in a central forum and divvy the revenues among the clubs. There is, however, an antitrust investigation that alleges collusion to drive up the rights rates. Antitrust agency official Ralph Langhoff said the central marketing system in place was essentially the same as price control.
Bundesliga chief executive Christian Seifert has believes the antitrust investigation will lead to no action by the agency.
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