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SPORTFIVE signed Juventus for stadium rights
Italy - 26 March, 2008
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SPORTFIVE has earned the naming rights for Italian Juventus' future stadium, with the two sides striking a 15-year marketing agreement.
The deal provides the club with EUR 6.25 million a year over 12 years. The agreement calls for handing SPORTFIVE the exclusive stadium naming rights, as well as marketing for VIP boxes and seats.
The EUR 105 million stadium is expected to be completed in time for the 2011-2012 season.
The deal provides the club with EUR 6.25 million a year over 12 years. The agreement calls for handing SPORTFIVE the exclusive stadium naming rights, as well as marketing for VIP boxes and seats.
The EUR 105 million stadium is expected to be completed in time for the 2011-2012 season.
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