‘The Inside Story’ – an exclusive look into the football industry

As the commercial side of the game continues to evolve and create increasingly lucrative revenue streams, Soccerex have put together a panel that will offer a truly distinctive insight into the business of football. Consisting of international industry experts who held senior positions within the three key industry sectors; Clubs, Brands & Federations.

• Trevor Birch, former CEO, Chelsea
• Rolf Beisswanger, former Sponsorship Director, Siemens
• Esteve Calzada, former Chief Marketing Officer, FC Barcelona
• Mike Lee OBE, former Director of Communications & Public Affairs, UEFA & London 2012

Each speaker will be able to offer their unique insight and retrospective knowledge that arose from working with some of football’s biggest organizations. If you have ever wondered how Clubs, Federations and Brands interact and make the deals that continually take the game forward both ‘on’ and ‘off’ the pitch – this is the panel for you.

All keynote speakers retain high level positions within football’s corporate marketplace. Mike Lee OBE founded VERO, fresh from his success with London 2012, providing bespoke communication programmes, brand support and strategic advice to clients within the sports arena. Esteve Calzada established Prime Time Sport, an agency whose client portfolio includes the Spanish Tennis Federation & Victor Valdés (FC Barcelona goalkeeper). Trevor Birch will share his expertise on how Clubs can be guided out of financial difficulty into a new and successful era. After leaving Siemens Rolf Beisswanger founded an IP-TV start-up company and is Managing Director of beisswanger consulting GmbH specialising in strategic consulting for sponsorship, marketing and sales.

By sharing their proven experience and current industry knowledge they will be able to offer Soccerex delegates their perspective on how football is developing.

The 4th Soccerex London Forum will take place at Wembley Stadium on April 9th.

Source: euFootball.BIZ © Copyright 2006 - All rights reserved.