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Ekstraklasa sells media rights
Poland - 05 February, 2008
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Ekstraklasa, Poland's top-tier football league, has sold off its broadcast rights for three years in a deal totaling approximately USD 147.4 million.
Canal Plus Poland and Telekomunikacja Polska brought the rights starting in 2008-2009, after previously holding them for USD 52 million for the past three seasons. The groups beat out commercial broadcaster Polsat and ITI Neovision for the rights.
Canal Plus Poland and Telekomunikacja Polska brought the rights starting in 2008-2009, after previously holding them for USD 52 million for the past three seasons. The groups beat out commercial broadcaster Polsat and ITI Neovision for the rights.
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