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ITV out of EURO 2008 finals
England - 29 January, 2008
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With England out of the mix, ITV has taken itself out of the EURO 2008 finals.
The British broadcaster said a lack of United Kingdom teams made it an easier choice to withdraw. Final coverage will be on BBC. ITV will show post-match highlights.
ITV could lose up to GBP 10 million in advertising revenue due to England's inability to qualify.
ITV and BBC both usually carry coverage of the World Cup and EURO tournament. BBC traditionally draw the better ratings and, for World Cup 2006, ITV drew 3 million for the final, while BBC pulled in 14 million viewers.
The British broadcaster said a lack of United Kingdom teams made it an easier choice to withdraw. Final coverage will be on BBC. ITV will show post-match highlights.
ITV could lose up to GBP 10 million in advertising revenue due to England's inability to qualify.
ITV and BBC both usually carry coverage of the World Cup and EURO tournament. BBC traditionally draw the better ratings and, for World Cup 2006, ITV drew 3 million for the final, while BBC pulled in 14 million viewers.
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