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BBC has landed the rights to broadcast EURO 2008 coverage online in the United Kingdom.
Despite the United Kingdom having its teams knocked out before the finals, BBC executives anticipate the tournament will lure plenty of viewers. Officials point to players from the English and Scottish premier leagues as participating in the event, enough to draw club fans.
ITV and BBC will share broadcast duties throughout the tournament.
Despite the United Kingdom having its teams knocked out before the finals, BBC executives anticipate the tournament will lure plenty of viewers. Officials point to players from the English and Scottish premier leagues as participating in the event, enough to draw club fans.
ITV and BBC will share broadcast duties throughout the tournament.
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