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AC Milan, adidas extend sponsorship deal
Italy - 16 January, 2008
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Adidas and Italian AC Milan have lengthened their sponsorship pact through 2017.
Now adidas will also design, produce, distribute and promote a wide range of non-sport related AC Milan merchandise.
Club vice president Adriano Galliani said AC Milan and adidas shared the same international visions.
Adidas is the official sponsor and ball supplier of UEFA and FIFA football tournaments. The company also has partnerships with football federations such as Argentina, China, Denmark, France, Germany, Greece, Japan, Nigeria, Spain and South Africa, the host of the 2010 World Cup.
Included on adidas' roster of clubs are English Chelsea, German Bayern Munich, English Liverpool and Spanish Real Madrid.
Now adidas will also design, produce, distribute and promote a wide range of non-sport related AC Milan merchandise.
Club vice president Adriano Galliani said AC Milan and adidas shared the same international visions.
Adidas is the official sponsor and ball supplier of UEFA and FIFA football tournaments. The company also has partnerships with football federations such as Argentina, China, Denmark, France, Germany, Greece, Japan, Nigeria, Spain and South Africa, the host of the 2010 World Cup.
Included on adidas' roster of clubs are English Chelsea, German Bayern Munich, English Liverpool and Spanish Real Madrid.
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