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The FA inked lucrative Asian TV deals
England - 12 November, 2007
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The English Football Association announced on Friday that it concluded deals with ESPN Star Sports, M-League and IMG for the exclusive rights to broadcast FA Cup and England matches within Asia for 2008-2012, including the FIFA World Cup and UEFA European Championship qualifiers played at home and all friendly matches.
The majority of rights within Asia were acquired by ESPN Star Sports, the FA's current partner within the region, which will broadcast the matches to 20 markets across Asia, including China, Hong Kong, Indonesia, Malaysia, Singapore, South Korea, the Philippines, Taiwan and Vietnam.
For the first time, ESPN STAR Sports will also have exclusive rights to present the content on digital media platforms.
IMG has acquired rights for Japan and the Indian sub-continent with M-League acquiring all broadcast rights for Thailand.
The total of those three new deals is GBP 143 million, a huge increase on the current four-year deal worth GBP 50 million.
FA chief executive Brian Barwick commented to Reuters: "This new deal is excellent news for the organisation, following on the back of opening Wembley Stadium, passing the Structural Review of the organisation, finalising our commercial partner programme and securing a domestic broadcast agreement.
"It means that The FA will be in its strongest-ever financial position, allowing us to substantially increase our investment back into all levels of the game.
"The new deal also underlines the enormous popularity of the England team and The FA Cup around the world, at a time when FIFA has opened the way for a possible English bid for the 2018 World Cup."
“Our goal is to serve the fan anytime, any place via any pipe, any device, “ Manu Sawhney, managing director of ESPN STAR Sports told sportbusiness.com. “Our 360 degree approach of presenting the content on-air, off-air and on the digital platforms including internet and mobile, coupled with top-quality presentation and original programming, will ensure the best distribution of the sport to fans in Asia and enhance their viewing experience.”
The majority of rights within Asia were acquired by ESPN Star Sports, the FA's current partner within the region, which will broadcast the matches to 20 markets across Asia, including China, Hong Kong, Indonesia, Malaysia, Singapore, South Korea, the Philippines, Taiwan and Vietnam.
For the first time, ESPN STAR Sports will also have exclusive rights to present the content on digital media platforms.
IMG has acquired rights for Japan and the Indian sub-continent with M-League acquiring all broadcast rights for Thailand.
The total of those three new deals is GBP 143 million, a huge increase on the current four-year deal worth GBP 50 million.
FA chief executive Brian Barwick commented to Reuters: "This new deal is excellent news for the organisation, following on the back of opening Wembley Stadium, passing the Structural Review of the organisation, finalising our commercial partner programme and securing a domestic broadcast agreement.
"It means that The FA will be in its strongest-ever financial position, allowing us to substantially increase our investment back into all levels of the game.
"The new deal also underlines the enormous popularity of the England team and The FA Cup around the world, at a time when FIFA has opened the way for a possible English bid for the 2018 World Cup."
“Our goal is to serve the fan anytime, any place via any pipe, any device, “ Manu Sawhney, managing director of ESPN STAR Sports told sportbusiness.com. “Our 360 degree approach of presenting the content on-air, off-air and on the digital platforms including internet and mobile, coupled with top-quality presentation and original programming, will ensure the best distribution of the sport to fans in Asia and enhance their viewing experience.”
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