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Serie A ready to a collective TV rights deal
Italy - 05 November, 2007
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Serie A is just following the trend in its recent decision to go to revenue sharing and collective TV rights selling.
Italian clubs have negotiated individual TV contracts. The changes will come in 2010. Only Atalanta, Cagliari, Palermo and Siena voted against the plan, despite the estimated EUR 900 million a collective contract is believed to be worth.
Collective selling still must still gain parliamentary approval. But the Italian antitrust authority had previously recommended a switch back to collective sales and revenue sharing.
The league worked out a plan that would split revenue from TV sales. Forty percent of the revenues will be divided evenly. Another 30 percent will be divvied by club performance, and 30 determined by attendance and TV ratings per club.
The decision mimics that of various other leagues, including the English Premier League. The breakdown usually runs along the lines of 50 percent distributed evenly, 25 percent by final standings and 25 percent by the number of TV appearances.
Giovanna Malandri, Italy's sports minister, backed the change, saying smaller clubs would be placed on even footing with those such as Juventus, AC Milan and Inter Milan.
"A new era begins for Italian football. Everybody wins." Malandri said. "The small clubs win, with a chance to compete at a higher level. The big clubs win because the agreement acknowledges their historical and current value. The government wins, for wanting this reform.
"Now also (a smaller club like) Reggina may have some chance to win the league."
Italian clubs have negotiated individual TV contracts. The changes will come in 2010. Only Atalanta, Cagliari, Palermo and Siena voted against the plan, despite the estimated EUR 900 million a collective contract is believed to be worth.
Collective selling still must still gain parliamentary approval. But the Italian antitrust authority had previously recommended a switch back to collective sales and revenue sharing.
The league worked out a plan that would split revenue from TV sales. Forty percent of the revenues will be divided evenly. Another 30 percent will be divvied by club performance, and 30 determined by attendance and TV ratings per club.
The decision mimics that of various other leagues, including the English Premier League. The breakdown usually runs along the lines of 50 percent distributed evenly, 25 percent by final standings and 25 percent by the number of TV appearances.
Giovanna Malandri, Italy's sports minister, backed the change, saying smaller clubs would be placed on even footing with those such as Juventus, AC Milan and Inter Milan.
"A new era begins for Italian football. Everybody wins." Malandri said. "The small clubs win, with a chance to compete at a higher level. The big clubs win because the agreement acknowledges their historical and current value. The government wins, for wanting this reform.
"Now also (a smaller club like) Reggina may have some chance to win the league."
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