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Singapore sports agency Nimbus Sport International has acquired new media rights to the Premier League for the 2007-08 to 2009-10 seasons in a deal in which Media Partners & Silva acquired certain new media rights for the Far East and Italy.
Under the deal, MP & Silva acquired exclusive internet and mobile clip rights for Italy, exclusive mobile clip rights for China and Japan and non-exclusive internet clip rights for Japanese sports broadband channel Livesports.jp, which will be launched jointly in October.
"We are delighted to be partnering MP & Silva for the distribution of the mobile and internet clip rights in Italy, China and Japan for the next three seasons," said Digvijay Singh, Chief Executive Officer, Nimbus Sport. "We believe that MP & Silva's expertise in new media markets will also help prospective licensees monetise their investment through increased subscription and advertising revenue."
Under the deal, MP & Silva acquired exclusive internet and mobile clip rights for Italy, exclusive mobile clip rights for China and Japan and non-exclusive internet clip rights for Japanese sports broadband channel Livesports.jp, which will be launched jointly in October.
"We are delighted to be partnering MP & Silva for the distribution of the mobile and internet clip rights in Italy, China and Japan for the next three seasons," said Digvijay Singh, Chief Executive Officer, Nimbus Sport. "We believe that MP & Silva's expertise in new media markets will also help prospective licensees monetise their investment through increased subscription and advertising revenue."
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