Hearts signs a deal with Coral betting

Scottish Hearts of Midlothian and Gala Coral Group, a gaming company, has signed a two year contract that will allow Gala Coral to offer an array of online gaming services including betting, poker, casino and bingo games.

"We're absolutely delighted to be working in this new online partnership with Coral," said Ali Russell, Commercial Director for the Edinburgh-based football club.

"Coral are a well recognised and highly respected gaming brand in the UK and this agreement sees us continue to fulfill our 'less is more' strategy of sector sponsorship. We have already begun working proactively with Coral on a range of different projects, which are innovative and exciting.

"As we continue to build the business side of Hearts we will continue to aggressively seek to build new partnerships with category sponsors."

Gala Coral will also make a two million dollar donation to the Heart of Midlothian Education and Community Trust whenever a fan of the club opens a new account.

Every week a former Hearts of Midlothian player will be asked to make a charity bet with all winnings going to the Trust.

"Coral understands the excitement of Scottish football and the interest around Hearts, who have established themselves as a real threat to the 'Old Firm' in recent years," said Richard Jaques of Coral.co.uk.

"We aim to provide their supporters with a range of betting opportunities to complement their passion for football."

Source: euFootball.BIZ © Copyright 2006 - All rights reserved.