Coca-Cola extends partnership with Hertha BSC

Coca-Cola will continue to support Hertha BSC in the next three years. Coca-Cola Erfrischungsgetränke AG and the Bundesliga football club have just signed a new sponsorship agreement through the year 2010. By renewing its Exclusive Partnership with Hertha BSC, Coca-Cola confirms its status as one of the club's most important sponsors. The contract covers the supply of soft drinks, promotional appearances at Berlin's Olympiastadion, as well as special promotions for fans.

"We are pleased to be continuing our longstanding partnership with Hertha BSC in the years ahead," said Manfred Hargarten, Coca-Cola's Director Northeast Germany. "At the same time, our sponsorship activities in Berlin are an important part of our commitment to the capital."

The contract extension was brokered by Hertha BSC's marketing partner, SPORTFIVE.

Source: euFootball.BIZ © Copyright 2006 - All rights reserved.