FIFA submits list of 2010 World Cup trademarks

FIFA has submitted a list of names and phrases which have been deemed associated with the 2010 World Cup and, therefore, could be associated with the trademark.

Among those listed as possibilities by the South African Department of Trade and Industry (DTI) are phrases such as 2010, FIFA, World Cup (or any combinations of 2010, FIFA and World Cup), South African, South Africa 2010, Twenty Ten, World Cup 2010 and drawings of the World Cup. In line with its policy, the DTI is seeking any public input on the issue.

FIFA President Sepp Blatter previously warned South African business leaders that his organisation would strenuously guard any perceived infringement on its trademark.

"Those who want to work with us during this event must comply with our strict trademark policies," he said.

FIFA has several other possibilities. All names of the venue cities with the figure 2010 could come under that umbrella, as well as RSA 2010, Football World Cup, SA 2010, Africa 2010, Soccer World Cup, South Africa World Cup, Win in Africa, and even Football for a Better World.

That, of course, did not go over well with all. Wim Alberts, a trademark consultant for the law firm of Bowman Gilfillan, felt FIFA's tone was overly aggressive.

"A balance must be struck between protecting the legitimate rights of the event and preventing normal people from being part of the event," said Alberts. "2010 is a normal calendar concept, and placing it under trademark could have far-reaching implications for the people. As for the word World Cup, this is a descriptive word which could refer to a world cup of any sport."

Source: euFootball.BIZ © Copyright 2006 - All rights reserved.