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Bolton renew deal with Reebok
England - 04 July, 2007
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English Bolton has extended its pact with Reebok until 2016, keeping the naming rights to a stadium.
The two have been joined together for 18 years when Reebok originally became Bolton's shirt sponsor. The company also gave Bolton a good piece of funding in 1997 to replace outdated Burnden Park.
The original naming-rights agreement was due to expire in 2009, but the new pact furthers it by seven seasons.
"Bolton Wanderers have enjoyed an outstanding and mutually-beneficial partnership with Reebok for a great many years," said club chief executive Allan Duckworth.
The two have been joined together for 18 years when Reebok originally became Bolton's shirt sponsor. The company also gave Bolton a good piece of funding in 1997 to replace outdated Burnden Park.
The original naming-rights agreement was due to expire in 2009, but the new pact furthers it by seven seasons.
"Bolton Wanderers have enjoyed an outstanding and mutually-beneficial partnership with Reebok for a great many years," said club chief executive Allan Duckworth.
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