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EURO 2008 lands two more global partners
EURO 2008 - 26 April, 2007
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EURO 2008 landed two new top sponsors when South Korean carmakers Kia and Hyundai signed sponsorship deals.
Financial details were not disclosed. The only detail released is that the automobile companies will provide official vehicles at the tournament. The carmakers also landed the right to become official sponsors in other UEFA competitions over the next two years.
Kia and Hyundai join EURO 2008 global sponsors such as BenQ, Carlsberg, Coca-Cola, JVC, MasterCard, McDonald's, adidas, Continental Airlines and Castrol.
UEFA totaled approximately EUR 179 million for commercial rights to the EURO 2004 tournament in Portugal.
Financial details were not disclosed. The only detail released is that the automobile companies will provide official vehicles at the tournament. The carmakers also landed the right to become official sponsors in other UEFA competitions over the next two years.
Kia and Hyundai join EURO 2008 global sponsors such as BenQ, Carlsberg, Coca-Cola, JVC, MasterCard, McDonald's, adidas, Continental Airlines and Castrol.
UEFA totaled approximately EUR 179 million for commercial rights to the EURO 2004 tournament in Portugal.
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