News Alerts
Headlines
Los Angeles Galaxy in a deal with Herbalife
USA - 27 March, 2007
Adjust font size:
Major League Soccer club Los Angeles Galaxy, which signed David Beckham two months ago, has now signed a multimillion-dollar sponsorship contract with Herbalife, a nutritional products manufacturer.
The deal gives the company the right to place its name on the front of the L.A. Galaxy jersey and makes it the second club in MLS to take advantage of the league's new shirt-sponsorship rules.
The agreement was first reported in the online edition of the Wall Street Journal, which said the deal would "pay the club between USD 3.5 million and USD 5 million a year through 2011."
Shirt sponsorship is not common in American team sports, although NASCAR does have a history of attaching sponsors' names to just about everything, from cars to drivers.
Last fall, MLS became the first major league to agree to sell its jersey front.
Real Salt Lake paved the way last November when it signed a four-year deal with the Utah-based dietary supplement juice company, XanGo, that was worth a reported USD 4 million to USD 5 million.
The company's name will be in block capital letters across the front of the Real Salt Lake players' jerseys when the MLS season begins April 7.
In 2006, Austrian billionaire Dieter Mateschitz purchased the MetroStars from AEG for USD 100 million. He renamed it the New York Red Bulls and placed the Red Bull logo of his energy drink company on the club's shirt.
That allowed other MLS clubs to follow suit and find its own jersey sponsors.
Such sponsorship is common in Europe, where the more successful the club, the richer its jersey contract.
Shawn Hunter, the president of AEG Sports, called the L.A. Galaxy sponsorship pact "a milestone event in American sports marketing."
The deal gives the company the right to place its name on the front of the L.A. Galaxy jersey and makes it the second club in MLS to take advantage of the league's new shirt-sponsorship rules.
The agreement was first reported in the online edition of the Wall Street Journal, which said the deal would "pay the club between USD 3.5 million and USD 5 million a year through 2011."
Shirt sponsorship is not common in American team sports, although NASCAR does have a history of attaching sponsors' names to just about everything, from cars to drivers.
Last fall, MLS became the first major league to agree to sell its jersey front.
Real Salt Lake paved the way last November when it signed a four-year deal with the Utah-based dietary supplement juice company, XanGo, that was worth a reported USD 4 million to USD 5 million.
The company's name will be in block capital letters across the front of the Real Salt Lake players' jerseys when the MLS season begins April 7.
In 2006, Austrian billionaire Dieter Mateschitz purchased the MetroStars from AEG for USD 100 million. He renamed it the New York Red Bulls and placed the Red Bull logo of his energy drink company on the club's shirt.
That allowed other MLS clubs to follow suit and find its own jersey sponsors.
Such sponsorship is common in Europe, where the more successful the club, the richer its jersey contract.
Shawn Hunter, the president of AEG Sports, called the L.A. Galaxy sponsorship pact "a milestone event in American sports marketing."
Source: euFootball.BIZ © Copyright 2006 -
All rights reserved.
© Copyright message
The copying, republication, redistribution or web posting (including by framing or similar means) of this content is expressly prohibited without the prior written consent of euFootball.BIZ
-
Finance
Television
Sponsorship
Marketing
Technology
Competitions
Clubs
Stadia-Facilities
Legal
Administration