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Prima TV to broadcast all EURO 2008 matches
Czech R. - 06 February, 2007
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The Czech Republic made a deal in which Prima TV will be its official television partner and will broadcast all 31 matches of UEFA EURO 2008 live on free-to-air television.
"Prima TV will further enhance the EURO viewing experience by broadcasting an extensive coverage of the competition," the European body stated.
"UEFA is delighted to welcome a further broadcaster to the exclusive group of UEFA EURO 2008 broadcast partners," said Philippe Le Floc'h, UEFA director of marketing and media rights.
"With Prima TV, we add a modern and ambitious broadcaster, which, within a short time period, has established itself among the leading broadcasters in its market.
"UEFA is confident that, with the support of Prima TV, UEFA EURO 2008 will be a success and the viewers in the Czech Republic will experience a great football tournament."
The television rights for the UEFA European Championship are being sold on a market-by-market basis for the first time in the tournament's 46-year history.
SPORTFIVE is UEFA's exclusive sales agent for the development of European broadcast rights relating to UEFA EURO 2008.
"Prima TV will further enhance the EURO viewing experience by broadcasting an extensive coverage of the competition," the European body stated.
"UEFA is delighted to welcome a further broadcaster to the exclusive group of UEFA EURO 2008 broadcast partners," said Philippe Le Floc'h, UEFA director of marketing and media rights.
"With Prima TV, we add a modern and ambitious broadcaster, which, within a short time period, has established itself among the leading broadcasters in its market.
"UEFA is confident that, with the support of Prima TV, UEFA EURO 2008 will be a success and the viewers in the Czech Republic will experience a great football tournament."
The television rights for the UEFA European Championship are being sold on a market-by-market basis for the first time in the tournament's 46-year history.
SPORTFIVE is UEFA's exclusive sales agent for the development of European broadcast rights relating to UEFA EURO 2008.
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