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BT in a deal with Setanta
England - 05 December, 2006
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UK phone company BT will join with Irish broadcaster Setanta in a deal that will allow it to broadcast live Premier League matches.
BT officially launches its new Vision television service, a move it hopes will turn it into a fully-blown multimedia company.
Setanta has rights for 46 Premiership matches for the 2007-2008 season.
BT is trying to compete against market leader BSkyB, which owns the rights to the other league matches.
BT officials said the move with Setanta, and an existing agreement to show nearly live football matches, means that its service will give customers access to 75 percent of the 2007-2008 season's matches.
BT sis making moves in other aspects, showing the Scottish Premier League and Nationwide Conference games, as well as European matches and other sports such as golf.
It "will be offering Setanta's new sports channel, Setanta Sports, from next summer."
BT is looking to attract customers who did not want to pay a monthly subscription but wanted more services than were available through a simple Freeview box and package.
BT said that about 50,000 customers had signed up for its Vision service, but that it would only have "thousands" up and running by the end of this year. It expected to have 200,000 customers using the Vision service by the end of 2007.
BT officially launches its new Vision television service, a move it hopes will turn it into a fully-blown multimedia company.
Setanta has rights for 46 Premiership matches for the 2007-2008 season.
BT is trying to compete against market leader BSkyB, which owns the rights to the other league matches.
BT officials said the move with Setanta, and an existing agreement to show nearly live football matches, means that its service will give customers access to 75 percent of the 2007-2008 season's matches.
BT sis making moves in other aspects, showing the Scottish Premier League and Nationwide Conference games, as well as European matches and other sports such as golf.
It "will be offering Setanta's new sports channel, Setanta Sports, from next summer."
BT is looking to attract customers who did not want to pay a monthly subscription but wanted more services than were available through a simple Freeview box and package.
BT said that about 50,000 customers had signed up for its Vision service, but that it would only have "thousands" up and running by the end of this year. It expected to have 200,000 customers using the Vision service by the end of 2007.
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