Hamburg signed sponsorship deal with Globetrotter

Globetrotter, Europe's biggest seller of outdoor apparel and equipment, has signed on as a new partner with Hamburg SV.

In the 2006-07 season, Globetrotter will air commercials on two video walls and advertise on the perimeter boards at the AOL Arena.

The sponsorship package that was developed by SPORTFIVE, the club's marketing partner, includes PR promotions with players and an allotment of VIP tickets.

"As a Hamburg-based company, we feel a strong commitment to the city. This historic Hamburg football club is a perfect match for us," said Ditmar Bosecke, Globetrotter's Marketing Director.

Hamburg SV's management and SPORTFIVE said they were elated by the new partnership.

'We look forward to relying on the support of a competent partner like Globetrotter from now on," said Bernd Hoffmann, CEO of Hamburg SV.

"The new partnership between Globetrotter and the HSV marks an alliance of two historic, up-and-coming Hamburg brands," said Hendrik Schiphorst, head of SPORTFIVE's Hamburg SV team. "We hope that this partnership will continue to develop and result in added synergies."

Globetrotter which has six stores located in Hamburg, Berlin, Dresden, Frankfurt, Bonn and Cologne, were recently named "Mail Order Vendor of the Year 2006."

The sector's most prestigious award is awarded each year to a mail-order company that has distinguished itself by its strategy and innovation and has managed its business in an exceptional way over the years.

Source: euFootball.BIZ © Copyright 2006 - All rights reserved.