News Alerts
Headlines
JP Morgan on board with Soccer United Marketing
USA - 07 September, 2006
Adjust font size:
Financial services firm JP Morgan Chase has entered into a five-year deal that will see the company involved with Soccer United Marketing.
Included in the deal will be sponsorships and football programmes. Nothing has been specified, but SUM holds all commercial rights to Major League Soccer, the United States Soccer Federation and all men's and women's national teams, promotional and marketing rights to Mexican National Team games on U.S. soil, and marketing, promotional and broadcast rights to the eight-team Mexican club tournament, InterLiga.
Financial terms were not disclosed but analysts believe the deal is likely to be similar to the one ESPN signed last month to broadcast MLS games through 2014, valued at USD 7.5 million a season. Likely, though, JP Morgan Chase's deal is below the 10-year sponsorship deal adidas signed with SUM in October 2004, valued at USD 100 million.
JPMorgan is SUM's first financial marketing partner, joining adidas, Panasonic, RadioShack, Honda, Kraft, ESPN and PepsiCo.
The partnership will include national marketing campaigns, in-stadium signage and rewards schemes.
Included in the deal will be sponsorships and football programmes. Nothing has been specified, but SUM holds all commercial rights to Major League Soccer, the United States Soccer Federation and all men's and women's national teams, promotional and marketing rights to Mexican National Team games on U.S. soil, and marketing, promotional and broadcast rights to the eight-team Mexican club tournament, InterLiga.
Financial terms were not disclosed but analysts believe the deal is likely to be similar to the one ESPN signed last month to broadcast MLS games through 2014, valued at USD 7.5 million a season. Likely, though, JP Morgan Chase's deal is below the 10-year sponsorship deal adidas signed with SUM in October 2004, valued at USD 100 million.
JPMorgan is SUM's first financial marketing partner, joining adidas, Panasonic, RadioShack, Honda, Kraft, ESPN and PepsiCo.
The partnership will include national marketing campaigns, in-stadium signage and rewards schemes.
Source: euFootball.BIZ © Copyright 2006 -
All rights reserved.
© Copyright message
The copying, republication, redistribution or web posting (including by framing or similar means) of this content is expressly prohibited without the prior written consent of euFootball.BIZ
-
Finance
Television
Sponsorship
Marketing
Technology
Competitions
Clubs
Stadia-Facilities
Legal
Administration