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First Kappa Cup to access over 400m homes
Worldwide - 15 August, 2004
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Media Action Sports the television and marketing agency of the first Kappa Cup has secured television deals that will guarantee over 400 million homes reache for the four match tournament. The cup has been developed with Kappa, in order to strengthen the bond between the clubs, fans and the global brand. ESPN STAR Asia, Eurosport, Dubai Sports Channel, Middle Broadcasting Corporation, Gol TV (USA), ESPN Latin America and FORTA (Spain) are among the channels broadcasting this competition.
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