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Mediapro lands Barcelona league broadcast rights
Spain - 20 June, 2006
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Mediapro, a lead shareholder in Spain’s new broadcaster La Sexta, has landed all TV rights for Barcelona football club league matches.
The duration lasts from 2006 to 2013, and the cost is more than EUR 1 billion.
The deal doubles the EUR 82 million a year that Spanish pay TV giant Sogecable, current rights holder, likely is paying Barcelona. Sogecable has league rights until 2008, but the league claims it can break the deal if it receives a better offer.
Mediapro is unlikely to buy up all Spanish first division club rights.
"The offer values Spanish league games at some 630 million to 760 million a year. Mediapro can't afford that. It's more of a negotiating ploy," said Fabian Lares, at Espiritu Santo Investment.
More likely, La Sexta is looking to wrestle one free-to-air match out of Sogecable to force Spaniards to re-tune their antennas and receive the tyro web.
But even one weekly game on La Sexta would devalue Sogecable's pay-per-view offer of Spanish league games.
The duration lasts from 2006 to 2013, and the cost is more than EUR 1 billion.
The deal doubles the EUR 82 million a year that Spanish pay TV giant Sogecable, current rights holder, likely is paying Barcelona. Sogecable has league rights until 2008, but the league claims it can break the deal if it receives a better offer.
Mediapro is unlikely to buy up all Spanish first division club rights.
"The offer values Spanish league games at some 630 million to 760 million a year. Mediapro can't afford that. It's more of a negotiating ploy," said Fabian Lares, at Espiritu Santo Investment.
More likely, La Sexta is looking to wrestle one free-to-air match out of Sogecable to force Spaniards to re-tune their antennas and receive the tyro web.
But even one weekly game on La Sexta would devalue Sogecable's pay-per-view offer of Spanish league games.
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