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EC OK with Premier League auction
England - 15 June, 2006
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The European Commission gave its approval to the way the English Premier League conducted its auction of broadcasting rights, saying it did not break any competition undertakings.
The Commission was concerned as BSkyB had long held exclusive rights. They led to years of bickering about auctions between the EU’s top antitrust body and the Premier League that was finally resolved in March.
The Premier League, which features teams such as Manchester United, Chelsea and Liverpool, agreed to separate the rights between at least two broadcasters.
European Union competition spokesman Jonathan Todd said an independent trustee had confirmed to the Commission that the three auctions held so far met the terms, but he noted more auctions were still to come.
“On the basis of a report by an independent trustee, we have concluded that the auction of the live match rights was conducted in accordance with the undertaking given by the Premier League and made legally binding,” Todd said.
At the beginning of May, the Premier League awarded BSkyB four television rights packages. Two remaining packages went to Irish pay-TV broadcaster Setanta.
The Commission was concerned as BSkyB had long held exclusive rights. They led to years of bickering about auctions between the EU’s top antitrust body and the Premier League that was finally resolved in March.
The Premier League, which features teams such as Manchester United, Chelsea and Liverpool, agreed to separate the rights between at least two broadcasters.
European Union competition spokesman Jonathan Todd said an independent trustee had confirmed to the Commission that the three auctions held so far met the terms, but he noted more auctions were still to come.
“On the basis of a report by an independent trustee, we have concluded that the auction of the live match rights was conducted in accordance with the undertaking given by the Premier League and made legally binding,” Todd said.
At the beginning of May, the Premier League awarded BSkyB four television rights packages. Two remaining packages went to Irish pay-TV broadcaster Setanta.
Source: euFootball.BIZ © Copyright 2006 -
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