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Football Association sports sponsor-free shirts
England - 22 May, 2006
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The English Football Association is hoping its "Team England" brand will get plenty of play in the upcoming weeks.
Newspapers and TV will be dominated by pictures of the England squad in World Cup training. England will be the only team at the World Cup without a sponsor’s name on the training kit, so companies willing to meet the association’s GBP 8-million-to-10 million-a-year price will have that opportunity.
The sponsor-free shirts are a result of the association’s partner programme in which five companies share sponsorship of the team. The deals, with Umbro, Carlsberg, McDonald's, Pepsi and Nationwide, expire after the World Cup and the Football Association is trying to find a replacement.
The partners’ logos were absent from backdrops during briefings with the team manager and squad members in Portugal this week, but the logos will be back for training sessions in England and in Germany.
Recent big-money shirt sponsorship deals by Manchester United (AIG) and Tottenham Hotspur (Mansion) have helped the association’s hopes, partially because those sponsors are not in sectors it is considering and are therefore not likely to see rivals’ names on their players.
Newspapers and TV will be dominated by pictures of the England squad in World Cup training. England will be the only team at the World Cup without a sponsor’s name on the training kit, so companies willing to meet the association’s GBP 8-million-to-10 million-a-year price will have that opportunity.
The sponsor-free shirts are a result of the association’s partner programme in which five companies share sponsorship of the team. The deals, with Umbro, Carlsberg, McDonald's, Pepsi and Nationwide, expire after the World Cup and the Football Association is trying to find a replacement.
The partners’ logos were absent from backdrops during briefings with the team manager and squad members in Portugal this week, but the logos will be back for training sessions in England and in Germany.
Recent big-money shirt sponsorship deals by Manchester United (AIG) and Tottenham Hotspur (Mansion) have helped the association’s hopes, partially because those sponsors are not in sectors it is considering and are therefore not likely to see rivals’ names on their players.
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