World's largest steel company to back Polish bid for Euro 2012

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Poland's bid to become host of the 2012 European Championships will get a boost from the world's largest steel company, Mittal Steel. The company signed a sponsorship deal with the Polish football association.

Poland is making a joint bid for the games along with neighbor Ukraine. The two countries' competition will come from fellow bidders Italy and a joint bid from Croatia and Hungary. The winner will be announced in December.

 Mittal Steel president Aditya Mittal said: "We are one of the largest foreign investors in Poland and believe that the investment we have made will have significant economic benefit for the country. However, we want our involvement to be more than this and view our position as lead sponsor as a sign of our commitment to the people of Poland. Football is the number one sport in the country and if the bid is successful it would give Poland a unique opportunity to host a global sporting event of unprecedented magnitude."

The arrangement was brokered by Mittal Steel's exclusive sports sponsorship consultants, TWI and World In Motion.