British fans biggest merchandise spenders, report says

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A survey by international sports market research company Sport Markt has found that football fans in the United Kingdom spend more money on club-related merchandise than other large European markets.

Among the survey’s findings was that the average British football fan spent EUR 184.5 on football-related merchandise over the past 12 months. Behind the UK were France, Germany, Spain and Italy. Fans of Premiere League club Arsenal FC spent the most, with club Manchester United FC having the most popular merchandise. According to the survey, approximately 3.5 million fans owned Manchester United merchandise. Manchester United was followed in popularity by Liverpool, Arsenal and English national team merchandise.

Overall, Spanish Primera Liga club Real Madrid C.F. and Italian Serie A club Juventus FC had the most popular merchandise, each with 8 million fans some piece of merchandise related to the clubs.

Team jerseys and scarves were the most popular items in Europe with 35 percent, or about 44 million fans, owning either. Next comes T-shirts with over 40 million fans owning one.
 
Young fans aged between 15-34 years are the biggest buyers, with 37 million owning football merchandises. However, older fans aged 40-49 spent more money, spending an average of EUR 142 on club-related items.

The research company conducted a survey of more than 3,000 fans aged 15-69 who considered themselves big football fans.

Average amount spent on club-related merchandise within the last 12 months
1. UK – EUR 184.5
2. France – EUR 134.6
3. Germany – EUR 113.6
4. Spain – EUR 87
5. Italy – EUR 80
Most popular clubs in Europe for merchandise (no figures available)
1. Real Madrid
2. Juventus
3. Barcelona
4. AC Milan
5. Manchester United

*source, Sport Markt