Hispanic market growth a boon to GolTV

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GolTV, a football (soccer) specific channel in the US, has enjoyed a 189 percent increase in the distribution numbers in the Hispanic market over the past year. Nielson’s Hispanic Television Index Coverage Report released the figures.

The network – which broadcasts football from Spain, Italy, Brazil and other Latin nations – has penetrated 31 percent, or 2.5 million of all Hispanic television and satellite households in the last three years.

With the ever-increasing growth of the Hispanic population, and the coming World Cup, the network was confident the growth would continue. “The numbers tell a story and that is recognition,” GolTV CEO Enzo Francescoli said in a company statement. “It is plain to see that our investment in GolTV's quality programming and the love and hard work put toward building a solid channel are paying off. We are pleased to begin the New Year with this great impetus, but expect 2006 to go way beyond this.”

With the buying power in the Hispanic community growing by 215 percent over the past thirteen years, the ratings have made the channel popular amongst advertisers, such as Coca Cola, Adidas, and Western Union.