Benfica to reach kit sales target

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The SuperLiga club sold over 62,400 kits, and is on the way to reach the 100,000 mark objective set down by its marketing department in June. The club expects to sell 75,000 additional kits in its second and third years.

The kits includes a membership card guaranteeing ticket discounts and the option to win two free tickets to two SuperLiga games and a free tour of the stadium, as well as special offers on fuel, food, insurance, holidays and other Benfica products.

German Berussia Dortmund plans stadium naming rights deal
The financially troubled Bundesliga club, which earlier this year was on the verge of bankruptcy and only survived because of a last-minute rescue package, has confirmed that they plan to sell the naming rights of the Westfalenstadion for the 2006/07 campaign.

With debts of around E 90m still plaguing the club, the newly-elected board believe they must sell the naming rights to their traditional venue if they are to stay in business. “We won’t be able to invest the money in bringing in new players, but will have to use it for reducing our debts,” director Hans- Joachim Watzke told media. At the moment we are in promising talks with four important companies.” The Westfalenstadion attracts Europe’s highest average attendance of approximately 77,000 each match and the club is confident that a deal will hand them an extra annual income of E 5m.