Estadio da Luz provides sponsors the best exposure

The company Sports Marketing Surveys is using Magellan, their automated image recognition system, to monitor the exposure generated for the official Euro 2004 sponsors from every live match for the duration of the tournament. Magellan consistently evaluates sponsor exposure, accurately replicating the performance of the human eye and offering sophisticated analysis of brand visibility.  Sponsor exposure at the Estadio da Luz can be as much as 100% greater than at the other venues used. Careful analysis of the coverage shows this variation is due to a slightly different board layout at this venue and the impact of extensive use of close-up camera shots.

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