Big markets knocked out of Euro 2004

The financial and marketing boom delivered to nations and commercial programs, courtesy of a good run in a major football tournament, will be deprived to all worlds’ biggest markets, after England, Germany, Spain and Italy have crashed out and returned home early.  The popularity of the tournament in those regions has been highlighted by the recent batch of TV figures.  The audience for the Germany v Netherlands game drew a peak audience of 26m – higher than that for all of Germany’s 2002 World Cup games, except the final which drew 27.1m. Meanwhile Holland’s NED channel’s coverage pulled in 84.3 percent of the TV viewing public.  England’s qualification for the quarter-finals, shown on the BBC, was seen in the UK by more than 20m viewers – peaking at a 72 percent audience share and the biggest ratings for the tournament in the UK.  The British economy could enjoy a £1 billion surge because of Euro 2004, with businesses from advertisers to off-licenses set to enjoy increased sales thanks to the football tournament.

Source: euFootball.BIZ © Copyright 2006 - All rights reserved.