MLS aims to increase popularity with new marketing deal

Major League Soccer (MLS) has announced a partnership with DZP Marketing Communications for the 2005 season. "Working with DZP allows us to create a truly integrated, comprehensive, and flexible marketing campaign," said Stu Crystal, vice-president of Marketing and Consumer Products for Major League Soccer. "With this campaign, we will be able to drive viewership and reinforce our own brand essence." The campaign will focus on the 10th anniversary of the MLS and will involve a fully integrated multimedia and advertising program. Some of the leagues biggest names will be involved, including teen sensation Freddy Adu and Clint Mathis, who recently returned from a spell in Germany. The campaign will feature television commercials to be shown by local and national television partners, print advertisements and collateral materials, grassroots promotion and point of sale displays at soccer stores nationwide. Based in New York City since 2003, DZP offers strategic and creative solutions to a wide range of industries and has previously worked with Soccer United Marketing, the marketing division of the MLS, on projects such as the Interliga (the only Mexican club competition to take place in the United States) and the Mexican National team's US Tour.

Source: euFootball.BIZ © Copyright 2006 - All rights reserved.