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The international marketing company who was appointed as marketer of the Polish Football Association (PZPN) and the Polish League, secured a five-year league sponsorship deal with IDEA, Poland's largest mobile phone services provider. According to the deal, the country's top-tier competition will be named IDEA Ekstraklasa and the company received the right to advertise on the teams' shirts and in the stadiums as well as conduct promotional campaigns. SPORTFIVE are also to conclude a deal with German door manufacturer H�rmann AG to become an official 'partner of the Polish national team', with the company's branding appearing on sponsorship boards, interview screens and in the national team's dugout.
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