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The sport content company, partly owned by licensed players' agent Pini Zehavi, has backed off from the agreement signed 36 months ago with the Israeli Football Association. The company paid US$13.5m a-year for the Premier League TV rights and estimated 150,000 subscribers for its service. However the average subscribers' number was marked 55,000 only and the company is believed to suffer significant losses. The company also expressed disappointment from the low number of subscribers for the English Premier League matches, marked on an average of 3,000.
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