Clubs and sponsors fail to understand the commercial opportunities

This is just one of the stark conclusions of a controversial new 247-page report that has taken two years to complete and will rise more than a few eyebrows throughout the game. The report published by the International Marketing Reports Limited (IMRL), and titled Football Sponsorship and Commerce has revealed that football clubs and sponsors fail to understand the commercial opportunities available to them. "The clubs and sponsors are failing to maximize their commercial opportunities and potentially lose hundreds of millions of Euros a year as a result," the London-based IMRL report states. Based on interviews with fans as well as case studies of clubs throughout Europe, 68% of fans believe that watching live football (in the stadium or on pay-TV), is far too expensive. 79% of fans believe that footballers are overpaid. "I hope clubs who see this report will start to run themselves as businesses which does not always happen. That's why so many are getting into debt. It's all short-term planning at the moment, on and off the pitch, and the fans are ultimately the ones who are suffering. If clubs were more successful in their general business activities, they could potentially bring down ticket prices and give fans a better deal," Simon Rines, joint author of the report commented to media.

Source: euFootball.BIZ © Copyright 2006 - All rights reserved.