Germany - the latest news

German Bundesliga club, Arminia Bielefeld, and sports equipment manufacturer, Saller, agreed on contract extension. Saller will remain the club's official outfitter for another four years. The sponsorship package arranged by SPORTFIVE includes the equipment of the professional, amateur and youth teams. "We are proud to equip a ...

A three-year, EUR 50 million deal had landed German domestic cup football rights for three broadcasters. ARD, ZDF, which are public-service broadcasters, joined pay-TV Premiere in landing the deals. The agreement was signed off on by the 36 first- and second- division Bundesliga clubs through a ...

German Borussia Moenchengladbach will play exhibition games at FC Dallas and the Colorado Rapids in July during a 10-day pre-season training camp in the United States, which will begin at July 13 at Commerce, Colo. The Moenchengladbach tour is part of a marketing and cooperation ...

Hans Segmuller, a manufacturer of upholstered furniture, and FC Augsburg (FCA) have extended their successful collaboration. Its commitment to the second-division soccer club gives the company based in Friedberg near Augsburg a comprehensive TV presence. The sponsorship package covers TV touchline advertising as well as a presence on the press ...

RTL Group, one of the leading European TV networks, announced that it will be investing in attractive segments of sports rights marketing again from now on, and has re-established the marketing agency UFA Sports. UFA Sports has its headquarters in Hamburg and will mainly be ...

GolTv has Canadian and United States broadcast rights for the German national qualifying rights for the 2010 World Cup. The rights take effect in September. GolTV also has exclusive rights for six of German friendlys, including live coverage of Germany's match against England. The ...

The top German football leagues had a record-setting year financially. The federation reported that it had 16.3 million fans attend matches during the 2006-2007 seasons, leading to a record turnover of EUR 1.72 billion. It was the sixth season in a row in which ...

German anti-trust authorities see some issues in the new Bundesliga television contract. Officials said the EUR 3 billion deal will only be allowed if small clubs get more of the money. Leo Kirch's KF15 company offered a big revenue boost with the contract, which is spread over ...

The Ufa Sports Agency is about to set out on its own again, once again going through RTL Group. Ufa sports, which was formed in 1988 by RTL Group and held at one point more than 50 national association and 300 club rights, has been used as ...

The TUI Group is extending its partnership with German Hanover 96 through to the end of the 2010/2011 season. This was officially announced at a joint press conference given by the club, TUI AG and TUI Germany at the AWD Arena in Hanover. Thus, the club's first team will ...