Revenue loss at Newcastle United

English club Newcastle United has had a 13 per cent fall in intake from matchday, commercial and broadcast revenue. This was the situation even prior to the relegation and so the fact that Newcastle featured in Deloitte's top 20 richest clubs list in the Football Money League is interesting. The report said, "Newcastle is the only club to feature in this year's Money League who did not compete in European competition in 2008/09. Impressively, they still generated the tenth highest matchday revenues out of Money League clubs at GBP 29 million (EURO 34.1 million). Despite boardroom uncertainty, managerial changes and poor performances on the pitch the club still attracted average attendances of almost 49,000, albeit this was the first time in nine seasons that average attendances dipped below 50,000 as matchday revenues decreased by GBP 3.4m (10%). Commercial revenue fell by GBP 6.5m (25%) to GBP 19.4m (EURO 22.8m)."

Despite the relegation season, Newcastle continues to be popular with broadcaster and 20 of the Magpies matches were telecast live. Deloitte says that the club has received GBP 36.3 million in broadcast fees. Although the club may not be part of the top 20 richest clubs next year, it seems set to make its way out of relegation. This along with the shirt sponsorship deal with Northern Rock for GBP 10 million and the promise of their maintaining their Premier League position will help the club raise its revenues once again.