Italy

Fiorentina signs shirt sponsorship with Save the Children

27 Aug, 10 | Sponsorship

Italian Serie A club ACF Fiorentina have worked out a shirt sponsorship agreement with the charity Save the Children. Now, the charity’s logo will adorn

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Mediaset and Sky engage in price war in Italy

4 Aug, 10 | Television

Bloomberg reports that Silvio Berlusconi’s Mediaset SpA and Rupert Murdoch’s Sky Italia Srl have been slashing prices to woo football fans. Mediaset recently announced a

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Moggi may be connected to Roma takeover

15 Jul, 10 | Clubs ownership & management

Former Italian Juventus director Luciano Moggi may be a force behind the current plans for Roma takeover reports Goal.com. Mediaset journalist Maurizio Pistocchi has told

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Arab group could takeover Roma

13 Jul, 10 | Clubs ownership & management

Italian club Roma could be acquired by Arab investment group Aabar. The Sensi family has agreed to hand the club over to Uncredit to consolidate

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Serie B to be rebranded Serie bwin

9 Jul, 10 | Sponsorship

Italy’s Serie B signed a new naming deal with the betting company bwin. The deal, which will see the second tier named Serie bwin, is

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Italy to limit non-EU players

7 Jul, 10 | Administration

The Italian football federation voted to change the rules governing Italian soccer clubs to allow only one non-European Union player per club in the upcoming

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Sky Italia drops price for football pay-TV

30 Jun, 10 | Television

A war is likely to break out among the two suppliers of pay-TV football in Italy - Rupert Murdoch's Sky Italia and Silvio Berlusconi's Mediaset,

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Five Italian clubs facing tax investigation

11 Jun, 10 | Legal

Italian media has reported that five Italian clubs, including Serie A and B clubs, are part of the tax evasion investigation that covers many local

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Fox and ESPN retain Serie A rights in the Americas

4 Jun, 10 | Television

The rights for Italian Serie A has been acquired by Fox and ESPN in two independent deals and this covers the Americas. TV Sports Markets

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AC Milan introduce new marketing concept

26 May, 10 | Marketing

Italian A.C. Milan and Infront Sports & Media, the club’s official marketing partner, have presented a new marketing concept starting with the 2010/2011 season. The

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