Germany

Hankook signed a deal with Dortmund

1 Sep, 10 | Sponsorship

Hankook Tire, the seventh largest tyre manufacturer in the world, signed an initial sponsorship arrangement with German Borussia Dortmund. This agreement continues Hankook sponsorship engagement

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Bayern Munich expects turnover of EUR 350 million

12 Aug, 10 | Finance

German Bayern Munich is likely to have a record turnover for the financial year 2009-2010 of EUR 350 million. CEO Karl-Heinz Rummenigge stated, “We are

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Kentaro worked with DFB to organise Brazil friendly

9 Aug, 10 | Competitions

Marketing agency Kentaro Germany has confirmed that it worked with the German Football Association (DFB) to broker the recently announced Germany against Brazil international taking

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Continental signs deal with Bayern Munich

28 Jul, 10 | Sponsorship

Continental has become a sponsoring partner with German FC Bayern Munich along with majority shareholder Schaeffler Group, the German manufacturer of tyre and automotive components.

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World Cup brings Germans to embrace HD

28 Jul, 10 | Television

Germans have displayed an enthusiastic acceptance of high definition television and of 3DTV, reports Broadband TV News. The HD coverage of the World Cup, which

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Freiburg sign shirt deal with Ehrmann

22 Jul, 10 | Sponsorship

Ehrmann, Germany’s leading dairy manufacturer, is to become the main sponsor of SC Freiburg in a contract which will run until the 2011/12 season and

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Sparda and Dortmund agree on extension

14 Jul, 10 | Sponsorship

German Bundesliga club Borussia Dortmund (BVB) and Sparda Bank have worked out a four-year extension of their current partnership, which started in 2006. The exact

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Bundesliga ranks as most watched league

16 Jun, 10 | Marketing

German Football League (DFL) has released information indicating that an average of 41,802 fans witnessed each of the 306 games in the Bundesliga last season

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Borussia Dortmund and Evonik extend deal

12 May, 10 | Sponsorship

Evonik Industries AG and German Bundesliga club Borussia Dortmund have extended their sponsorship agreement to the end of the 2012-13 season. The Evonik Logo will

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Fraport extends shirt deal with Eintracht Frankfurt

30 Apr, 10 | Sponsorship

The German Bundesliga top-tier club Eintracht Frankfurt has renewed its shirt sponsorship agreement with the owner-operator of the Frankfurt airport, Fraport. Fraport and Eintracht Frankfurt

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