SPORTFIVE Wins Bundesliga's International Rights

The Deutsche Fussball Liga GmbH has awarded the international TV rights of the Bundesliga to the sport marketing agency SPORTFIVE GmbH after a tender and selection procedure. The contract, which also involves a series of measures to promote the Bundesliga brand abroad, is for a period of two years covering the 04/05 and 05/06 seasons. The promotion of the Bundesliga brand seeks to provide the potential for international orientated companies to enhance their international corporate communication through partnership with the Bundesliga.

Source: euFootball.BIZ © Copyright 2006 - All rights reserved.