LIM Group broadcast Euro 2004 games national in African market

The company broadcasts all 31 matches of UEFA Euro 2004 to more than 40 national broadcast partners in Africa. These broadcasts have exceeded all expectations and are regularly reaching a football hungry audience of 160 million, with the major games involving France, Portugal and England being watched by over 300 million. LIM’s move to partner with national broadcasters is benefiting for the first time the African public to watch the Euro 2004 from the comfort of home. Partners and members of the public in Africa have commented that the broadcast quality has been better then anything they have received before.

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