IMG Media to market Italian rights in Europe

IMG Media will be working with MP & Silva, who hold the rights for Italian leagues Serie A and Serie B. The rights cover the 2010-2011 and 2011-2012 season and IMG has been retained as a consultant to cover rights distribution in United Kingdom, Ireland, Netherlands, Turkey, Russia and the countries that were part of former Yugoslavia, including Bosnia and Herzegovina, Croatia, Kosovo, Macedonia, Montenegro, Serbia and Slovenia. These comprise five European markets.

Riccardo Silva president of MP & Silva has said, "We are pleased to be using IMG Media's consultancy services across these territories in Europe, in order to maximise our distribution result for Italian football. The cooperation with IMG could definitely be extended in other business to be developed together."

IMG Media head of worldwide sales Ioris Francini has expressed enthusiasm about the arrangement also.  "We are delighted to be working with MP & Silva on the distribution of Italian football in a number of European countries. MP & Silva's experience in the distribution of Italian football across the globe is unparalleled; and with all 380 Serie A matches produced with an unprecedented number of cameras on the pitch; with 240 matches produced in high definition; with world class players of all nationalities, and global brands such as Juventus, Inter Milan, AC Milan; Italian football has never been so strong from a distribution point of view."