Infront announces a deal with Nordic broadcasters

Infront Sports & Media has reached an exclusive agreement with a group of leading Nordic broadcasters for a substantial package of rights to FIFA's top events, including the 2006 FIFA World Cup. The agreement covers live and delayed television and radio broadcast rights for the FIFA Confederations Cup 2005 in Germany, the FIFA World Youth Championship 2005 in the Netherlands and all 64 matches of the 2006 FIFA World Cup in Germany. The broadcasters forming part of the group that negotiated for the rights are: TV4 AB (Sweden), SVT (Sweden), DR - Danmarks Radio TV (Denmark), TV2 Danmark A/S (Denmark), Norwegian Broadcasting Corporation Ltd NRK (Norway), TV2 Gruppen AS (Norway), and Yleisradio OY (Finland). All these broadcasters were Broadcast Partners of the 2002 FIFA World Cup, with the exception of TV2 Norway. All are free-to-air TV broadcasters, delivering substantial audiences. Oliver Seibert, an Executive Director of Infront, said: "This is a highly significant deal that guarantees the best audiences reach in this substantial territory. It also means that the picture of FIFA World Cup coverage in Europe is now nearing completion". Rolf Porsborn, Head of Administration at SVT Sports, spoke on behalf of all broadcasters in the group, saying: "This agreement is also the best possible deal for viewers in the region, as it will ensure universal access to the FIFA World Cup matches and wide coverage of the event. "

Source: euFootball.BIZ © Copyright 2006 - All rights reserved.