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The public invitation to tender for the tournament will open on October 18. TV coverage of the event has grown enormously since Euro 2000 in Belgium and the Netherlands four years ago, with over 27,000 hours of programming for the latest edition of the competition, in Portugal earlier this year, representing a 157% increase on the previous total. Last summer’s tournament dominated TV screens across Europe with prime time figures of between 50-90% market share across major TV markets for live match coverage.
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