IEC in Sports to market international SuperLiga TV rights

The Swedish marketing agency have signed a two-year distribution rights deal with the Portuguese League to sell the SuperLiga coverage in a number of key territories in Europe and Asia. This is the first time IEC in Sports represent a complete football league from one of sport’s strongest nations. International television stations will have the chance to choose from more than 130 live matches each season. In addition, IEC has teamed up with one of its longstanding production partners to commission “PortuGol”, an outstanding 48-minute weekly highlights show which will be available to broadcasters from each of the 34 weeks of the Championships.