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Serie A rights deal in the Balkans
Italy - 30 May, 2007
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Sport Add agency will be charged with the distribution of broadcast rights for Italian Serie A football in Slovenia, Bosnia-Herzegovina and Croatia.
The deal will last from the 2007-08 season to the 2009-10 season. Sport Add was given the rights from Media Partners & Silva and brokered by Acid Sport.
"We have selected Italian Serie A because of it's great quality as one of the best European Football Leagues," said Vuk Mitrovic, CEO of Sport Add. "AC Milan's victory in Champions League is just an other proof of the very high quality of Italian Football."
The Milan Channel programmes will also be distributed in Slovenia, Bosnia, Croatia.
The deal will last from the 2007-08 season to the 2009-10 season. Sport Add was given the rights from Media Partners & Silva and brokered by Acid Sport.
"We have selected Italian Serie A because of it's great quality as one of the best European Football Leagues," said Vuk Mitrovic, CEO of Sport Add. "AC Milan's victory in Champions League is just an other proof of the very high quality of Italian Football."
The Milan Channel programmes will also be distributed in Slovenia, Bosnia, Croatia.
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