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ITV lands Champions League TV rights
England - 25 March, 2008
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ITV picked up the British broadcast rights for some mid-week Champions League matches for the period covering the 2009 through 2012 seasons.
ITV will broadcast the first pick of Wednesday night matches, including the final and Super Cup final.
The network joins Sky, which secured the Tuesday rights and secondary Wednesday rights. The BBC decided not to bid for live rights.
"I'm thrilled that ITV is now the definitive home for all premium free-to-air football in this country, said Michael Grade, ITV Executive Chairman.
"With Arsenal, Chelsea, Liverpool and Manchester United all through to the quarter final stage this year, British representation in Europe has never been stronger."
ITV will broadcast the first pick of Wednesday night matches, including the final and Super Cup final.
The network joins Sky, which secured the Tuesday rights and secondary Wednesday rights. The BBC decided not to bid for live rights.
"I'm thrilled that ITV is now the definitive home for all premium free-to-air football in this country, said Michael Grade, ITV Executive Chairman.
"With Arsenal, Chelsea, Liverpool and Manchester United all through to the quarter final stage this year, British representation in Europe has never been stronger."
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