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Israel FA to bank USD 40m on league rights
Israel - 24 July, 2006
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The Israel Football Association (IFA) has completed the major bid process for the Israeli leagues rights and will bank more than USD 40 million by 2009.
Terrestrial Channel 10 overbid Channel 2 for the rights to air the main game of each week's round, and will pay USD 19.5 million, in a three-year contract.
The Sport Channel (Channel 5 and Channel 5plus) won the battle for a comprehensive package which includes the premier division weekly highlights show, the second division live matches, the Toto Cup and State Cup encounters, the Israeli leagues TV rights for broadcasting overseas or via the internet, and the domestic rights for radio broadcasts and cellular. The Sport Channel will pay USD 14.4 million, in a three-year contract..
The Israeli Pay-Per-View rights are currently owned by the media company, Charlton, which paid last year USD 10 million for a two-year contact, ending in 2007. The IFA plans to launch a new bid for these rights, hoping to increase the current income..
The IFA is also busy in preparing the tenders for the national team's Euro 2008 qualifying games TV rights, and the Ramat-Gan Stadium advertisements. Both tenders are expected to income the IFA with additional USD 1 million..
The IFA has been operating in this process together with its new marketing partner, the Hamburg-based marketing agency - Sportfive..
IFA Deputy Chairman Avi Luzon said he is very satisfied with the figures, while the Sport Channel CEO, Avi Bar, said the wining is an important step in the channel's strategic aim to become the center of the Israeli football.
Terrestrial Channel 10 overbid Channel 2 for the rights to air the main game of each week's round, and will pay USD 19.5 million, in a three-year contract.
The Sport Channel (Channel 5 and Channel 5plus) won the battle for a comprehensive package which includes the premier division weekly highlights show, the second division live matches, the Toto Cup and State Cup encounters, the Israeli leagues TV rights for broadcasting overseas or via the internet, and the domestic rights for radio broadcasts and cellular. The Sport Channel will pay USD 14.4 million, in a three-year contract..
The Israeli Pay-Per-View rights are currently owned by the media company, Charlton, which paid last year USD 10 million for a two-year contact, ending in 2007. The IFA plans to launch a new bid for these rights, hoping to increase the current income..
The IFA is also busy in preparing the tenders for the national team's Euro 2008 qualifying games TV rights, and the Ramat-Gan Stadium advertisements. Both tenders are expected to income the IFA with additional USD 1 million..
The IFA has been operating in this process together with its new marketing partner, the Hamburg-based marketing agency - Sportfive..
IFA Deputy Chairman Avi Luzon said he is very satisfied with the figures, while the Sport Channel CEO, Avi Bar, said the wining is an important step in the channel's strategic aim to become the center of the Israeli football.
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